If email marketing feels unfamiliar, time-consuming, or like “one more thing” on your plate—you’re not alone. Many business owners and nonprofit professionals hesitate to start email marketing because it feels technical, content-heavy, or like an added monthly expense. The truth is: email marketing remains one of the strongest performers—if you have the time and capacity to do it well. Here’s why it’s worth serious consideration. 1. Email Marketing Delivers a Strong Return on